03. Exercise: Expanding the Team's Understanding

Exercise: Expanding the Team's Understanding

The Design Sprint team for the Grocery Store Chain wants to learn more about increased competition from online delivery services. Let's create a plan to help the team get a better understanding of the problem.

QUESTION:

Tell us what topics you want to learn more about and where you'd find someone to speak about that topic

Who would you invite to speak to the team and what would you ask them to talk about?

QUESTION:

Tell us which types of interviews you would conduct and what you expect to learn from each type

Who should the team interview? What do you expect to learn from each interviewee?

QUESTION:

Tell us what you'll do to learn more about your competitors

What types of competitive research will you conduct?